What Vinted gets right about checkout (and how you can do it on Shopify)

Around 70% of shopping carts are abandoned, costing the ecommerce industry an estimated $18 billion in lost revenue every year – and often, the reasons come down to one thing: the checkout experience.

According to Baymard, the most common reasons for cart abandonment include:

• Extra costs too high (shipping, tax, fees): 48%
• The site required account creation: 26%
• Lack of trust in the site with payment info: 25%
• Delivery estimates too slow: 23%
• Checkout too long or complicated: 22%
• Inability to see total costs up front: 21%
• Not enough payment methods: 13%

The good news? The checkout experience is something you can control and by optimising it you can increase conversions by up to 36%.

But, what does a high-converting checkout actually look like – and how can you achieve it on your own site?

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Vinted Checkout Teardown 

Vinted is a popular peer-to-peer marketplace for secondhand clothing and accessories. Vinted’s checkout process is impressively simple, fast, and user-friendly – designed primarily with mobile users in mind.  Although Vinted is a marketplace, its checkout principles apply to any ecommerce store.

Instead of overwhelming shoppers with too many steps or hidden fees, it focuses on clarity, choice, and trust: all critical factors in reducing cart abandonment.

Here’s a closer look at how their checkout works:

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1. Delivery Options

At checkout, Vinted allows customers to choose between shipping their order to a pick-up point or delivering it to their home.

• If the customer selects “Ship to pick-up point”, they’re presented with a map to find and choose the most convenient nearby location.
• If they select “Ship to home”, they get a straightforward list of available services, complete with prices and delivery timeframes.
  
  

This setup offers shoppers flexibility. Whether they want a cheaper shipping rate, a collect option, or faster delivery, they’re in control of their experience. No one-size-fits-all option – just choices that suit different lifestyles and priorities.

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2. Delivery Options 

Vinted clearly displays delivery estimates for each shipping option – typically shown as "2–3 business days" – giving customers a sense of when to expect their item.

Knowing when their order will arrive reduces uncertainty, builds trust, and ultimately encourages them to complete the purchase.

While general estimates are helpful, more precise dates like ‘Arrives by Thursday’ could further increase confidence and reduce checkout hesitation.

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3. Clear Information: Pricing, Carriers, and Delivery Details

Vinted’s checkout process is transparent, making it easy for shoppers to see all the essential details for every delivery option:

• Carrier name
• Service type (e.g., next day, standard)
• Shipping price
• Delivery estimates 

Customers know exactly how much they’ll pay, which carrier is handling their order, and when it’s expected to arrive. This transparency eliminates any surprises – especially unexpected hidden fees. 

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How This Reduces Cart Abandonment

Vinted’s checkout design directly tackles some of the biggest reasons why customers abandon their carts. By offering flexible delivery options with clear pricing, it helps overcome concerns about extra costs being too high (48%) and the inability to see total costs upfront (21%).

The inclusion of estimated delivery timeframes addresses the issue of delivery estimates being too slow (23%) and while listing all information clearly, including carrier choices, helps build trust, which is especially important given that 25% of shoppers abandon their carts due to a lack of trust in the site.

If you’re looking to reduce abandonment on your own site, take a page from Vinted’s book: make your checkout process clear, flexible, and trustworthy. 

How Can I Optimise my Checkout on Shopify?

You might be thinking: "Sure, Vinted’s checkout looks great – but how am I supposed to build something like that on Shopify?" It’s a fair question. Many ecommerce brands assume these kinds of checkout improvements require expensive custom development or a team of developers on standby.

And in some cases, that is the reality. Building these improvements can be technically complex if you're starting from scratch. Plus, they may require ongoing maintenance every time your carrier options change or your fulfilment process evolves.

But that doesn’t mean it’s out of reach. In fact, it’s easier than ever with the right tool.

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Introducing… Zenstores Convert!

Zenstores Convert brings the kind of high-performing, trust-building checkout experience you see on platforms like Vinted – straight to your Shopify store.

It takes the complexity out of the checkout process, showing shoppers personalised delivery estimates, real-time shipping options, and clear pricing, from the product page through to checkout. 

Instead of overwhelming your customers with vague estimates and hidden fees, Convert gives them full clarity, accurate delivery info, and confidence to complete their order. 

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1. Personalised Delivery Promises 

From the product page to checkout, Convert displays tailored delivery estimates for every customer – based on their exact location, your working days, and your carrier setup. That means no more vague “3 - 5 days” messaging – just clear, specific delivery information that builds confidence.

Behind the scenes, Convert gives you powerful control. You can fine-tune what shipping options are available by region, right down to individual postcodes, ensuring every customer sees accurate costs and delivery timeframes based on where they live. Plus, Convert factors in your actual fulfilment schedule – including operational days and handling times – so your delivery promises are always realistic and reliable.

This level of precision reduces uncertainty and boosts trust – directly tackling two of the most common reasons for cart abandonment.

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2. Real-Time Delivery Options 

Convert displays accurate shipping options at checkout based on your customer’s location and your available carriers, giving your customers choice and control with shipping options at checkout.

Whether a customer wants the fastest delivery, to collect from a pick-up point, or a specific carrier – they’ll see exactly what’s available, how much it costs, and when it’ll arrive.

By making delivery choices clear and personalised, Convert removes two major conversion blockers: unexpected extra costs and slow or uncertain delivery times.

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3. Visible Shipping Upgrade Threshold

Convert includes a dynamic shipping bar that updates in real time as customers add items to their cart. It shows exactly how much more they need to spend to qualify for free or upgraded shipping. This feature incentivises shoppers to add more items to their cart, increasing their average order value (AOV). 

By providing real-time information, customers are more likely to make additional purchases to reach the threshold for free or upgraded shipping options, addressing customer concerns that the shipping prices are too high. 

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4. Fast, Reliable, and On-Brand Delivery Experience

Convert is designed to feel like a native part of your store. It is fully customisable – so you can match the look, language, and tone to your brand, ensuring a seamless experience across your site.

Together, speed, stability, and visual cohesion help reduce friction at checkout and reinforce customer trust at every step.

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5. Seamless Integration with Shopify

Zenstores Convert is built specifically for Shopify and Shopify Plus, making integration straightforward and hassle-free. Whether you're using a custom theme or a popular Shopify template, Convert adapts to your existing store setup.

The Zenstores team works with you to ensure the delivery promise components fit naturally within your product pages, cart, and checkout – preserving your design, functionality, and user experience. There's no disruption, no clunky overlays, and no performance trade-offs.

With Convert, you get a high-performance delivery experience that just works, giving your customers the clarity they need without adding complexity to your operations.

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Make Checkout Your Competitive Advantage

Cart abandonment isn’t just a frustrating stat – it’s lost revenue and missed growth. But with the right checkout experience, you can turn that around.

Big names like Vinted have nailed the formula: clear delivery options, upfront pricing, and a seamless journey from cart to confirmation. And now, you can offer the same high-converting experience without the heavy lifting.

Zenstores Convert gives you everything you need to transform your checkout: personalised delivery promises, real-time shipping options, and a fast, branded experience that builds trust and drives conversions.

Don’t let a clunky checkout cost you customers, optimise your checkout with Zenstores Convert. 

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