Sending a Christmas email newsletter to customers

christmas newsletter ecommerce

Published in Seasonal Marketing

Christmas is just over a week away, so now it’s time for a final push to make sure people order their Christmas presents from your online shop. Send out a Christmas email newsletter to inspire customers to buy from you, highlight your promotions and remind them when your shipping deadlines are.

When to send it

Send out your newsletter in the next couple of days so you can still offer guaranteed pre-Christmas delivery of your products. The best time to send an email that people open is Tuesday, Wednesday, Thursday from midday onwards. If you email on a Monday, or in the mornings, people tend to delete any unimportant emails to declutter their inbox when they start work. However, if you’ve found a different time works for your business then stick with it! See this article for more information about the best times to send an email newsletter.

What to include

Your Christmas email newsletter needs to highlight the products people are likely to buy for Christmas, and any Christmas promotions that you’re running. Gather products together to offer suggestions to your customers - maybe a ‘gifts for someone that has everything’ with your most unusual and unique products.

Christmas email newsletter

You also need to make your last order date for Christmas delivery clear, customers want to know exaclty how long they have to order. You want to reassure customers that they still have time to place an order, but also create a sense of urgency to encourage them to order now rather than putting it off.

christmas posting deadline email

How to make sure customers read your email

You can spend hours crafting the perfect email only for no one to open it. The subject line is crucial to making customers want to open your email, you need to make it something catchy and intriguing. If you’re running an offer or promotion, tell them about it - especially if it's a flash sale, make sure you include the deadline for the sale.

Christmail email subject line

Break your email up into bullet points and sections, and use pictures - if you've got someone to open up your email you don't want them to be put off by one long page of text. Mailchimp have really simple templates for newsletters, so you can create a great Christmas email newsletter in minutes.

Mentioning the customer’s name will also personalise the email and increase the chances of someone reading it.

Christmas email newsletter

Right about now, there are customers out there realising they haven’t even started their Christmas shopping and time is running out, catch them with an email and encourage them to buy from your shop before it’s too late!

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About the author

Verity is a journalist and content producer at Zenstores.

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